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UEFA Keeps Poking FIFA With These Three PR Moves After World Cup Hydration Break Drama

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UEFA Keeps Poking FIFA With These Three PR Moves After World Cup Hydration Break Drama

UEFA and FIFA are both giant governing bodies in global soccer, but lately the relationship between them has felt less like a partnership and more like a rivalry. Specifically, it looks like UEFA is actively trying to outshine FIFA every chance it gets.

Every time FIFA does something that draws criticism — and that’s happening a lot these days — UEFA jumps in with a move that makes them look like the good guys. It might be pure opportunism. But it’s working on some people.

Here are the three most recent examples of UEFA flexing on FIFA.

1. Hydration Breaks Are Now a Battle of Policy

The 2026 World Cup has been full of storylines, but one of the most annoying for fans has been the mandatory hydration breaks in the middle of each half. They exist for a valid reason: it’s extremely hot, and players are humans, not machines. But for viewers who just want to watch uninterrupted soccer, these pauses feel like another commercial break in disguise.

UEFA saw this and chose a different path. They’re sticking with their existing rule: hydration breaks only happen when the temperature goes above 32 degrees Celsius. Considering Euro 2028 is being held across England, Scotland, Wales, and Ireland, that kind of heat is almost never going to happen. So fans there can expect a much cleaner viewing experience.

2. The Referee That FIFA Couldn’t Help Got a UEFA Gig

Before the World Cup started, there was a story about Omar Artan. He was supposed to be the first Somali referee at a World Cup, but the U.S. denied him entry. FIFA said they had nothing to do with immigration or visa decisions. A U.S. official said Artan’s denial was tied to his “association with suspected members of terror organizations.”

UEFA didn’t waste any time. They announced that Artan would officiate the Super Cup this summer between Paris Saint-Germain and Aston Villa. UEFA president Aleksander Ceferin called Artan an “excellent young but already experienced referee” and said “football is made to connect people.” It was a direct contrast to FIFA’s hands-off approach.

3. The Mouth-Covering Red Card Rule That UEFA Won’t Copy

During the World Cup, Miguel Almiron got a red card for covering his mouth while talking to an opponent. That rule came from an earlier incident in the Champions League between Benfica and Real Madrid — a UEFA competition. But guess what? UEFA won’t follow the same policy.

According to The Guardian, UEFA will not introduce automatic red cards for players covering their mouths during confrontations. So while FIFA is making this a strict punishment, UEFA is basically saying “we’re good with how things are.” Another subtle way of doing the opposite of whatever FIFA does.

None of this is a coincidence. UEFA’s PR team is clearly working overtime. And so far, it’s paying off.

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