New York City is about to witness something it hasn’t seen in over half a century: a Knicks championship parade. But while hundreds of thousands of fans are planning to camp out along the route, a small group is taking a different approach — paying strangers to hold their spot.
According to a report from the New York Daily News’ Colin Mixson, the desperation for premium viewing real estate has led some fans to hire gig workers for up to $100 just to wait in line for them. In one extreme case flagged by PIX11 politics reporter Emily Rahhal, an Airtasker user offered $750 for someone to show up at midnight, hold a spot until 8 a.m., and then hand it over two hours before the parade’s scheduled 10 a.m. start.
The move isn’t sitting well with everyone.
“Biggest scam ever. Can’t wait to see who falls for this,” wrote user @jonlamnyc on X.
“Yes, because a bunch of fans that have been waiting for 5+ hours are definitely going to believe you when you say you have someone reserving your spot all the way in the front, and surely, they’ll let you through with no hesitation,” added @artbysal.
The skepticism is understandable. Line-jumping at major New York events has a long, ugly history — and the parade crowd is expected to be among the biggest the city has ever seen. Jalen Brunson and the Knicks will likely shut down entire neighborhoods as fans flood the streets to celebrate the team’s first title since 1973.
“Hire a line of people to wait from the edge all the way to the front, LOL,” suggested @allswell1256563.
“LMAO, you mean people are dumb and getting robbed,” wrote @SheisNajah.
Some, however, found humor in the chaos. “How much for Knicks barricade spot + a cronut?” joked city councilmember Justin Brannan.
Thursday’s parade will be a first for this generation of Knicks fans. The team did not hold parades after their 1970 or 1973 championships, making this an uncharted and emotionally charged event. After the parade, Mayor Zohran Mamdani is scheduled to host a Key to the City ceremony at City Hall Plaza.
As for those willing to pay top dollar for a front-row view? It remains unclear whether anyone has actually taken the offers, or if the plan is doomed from the start. One thing is certain: New Yorkers aren’t known for politely respecting reserved spots in a crowd.

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